Digital signage can benefit both hotel guests and hotel staff. Which explains why the use of digital signage in hotels and resorts is exploding. To modernize your hotel guest and employee experiences, consider what a digital signage system can offer. In the article below, we discuss several ways hotel signage can make a big impact.
Attraction
The first way digital signage can welcome hotel guests is by offering them something pretty to look at. Screens that display eye-catching visuals with bright, vibrant colors, high-quality images, and high-definition videos will grab guests’ attention. Another attention-grabbing aspect of digital signage is customized messaging written for individual guests that promote hotel amenities and services. Signs can promote events and activities in the hotel, such as conferences, concerts, or special occasions like weddings. Additionally, signs can include clear, concise wayfinding directions that simplify navigating the hotel and finding the necessary amenities. Keeping sign content fresh and clear is why a robust content management system like Publisher Pro is so important.
Wow Factor
Another way digital signage can connect with hotel guests is by maximizing their critical first impression. That’s precisely when the wow factor sets the mood for their experiences during their stay. Unique offerings such as a massive video wall or interactive touchscreen displays that enable guests to explore the local area or learn more about the hotel’s amenities are great tools for creating memorable guest experiences. Personalized content is also helpful for guests, such as weather updates, news, or recommendations for nearby attractions or restaurants. Also, you can create a sense of excitement and anticipation among guests by promoting events and activities in or near the hotel, such as concerts, art exhibits, or unique dining experiences.
Entertainment
Entertainment for hotel guests, such as live TV and streaming services like Netflix and Hulu, can easily integrate into digital signage. In addition, incorporating live feeds from social media channels can enhance screen content using a CMS like Publisher Pro. Custom content like videos or slideshows that showcase amenities, nearby attractions, and local events help to ensure your hotel’s digital signage is attention-grabbing.
Advertising
By using digital signage for advertising, hotels can increase revenue while providing guests with valuable and engaging information. Hotel signage can promote amenities such as restaurants, bars, spas, and fitness centers, encouraging guests to take advantage of these offerings. They can also promote local attractions, events, and tours, providing guests with information on nearby activities and things to do. Digital signage can generate additional revenue for the hotel by promoting upsell services such as room upgrades, late checkouts, and special packages. In addition, hotels can use digital signage to encourage guests to explore other locations owned by the hotel group. Signage can also display third-party advertising, which generates revenue for the hotel while providing guests with relevant and engaging content.
Meeting Rooms
Digital signage can simplify navigation for guests to find conference and meeting rooms, reducing confusion and frustration. In addition to enhancing the guest experience, meeting room signs also take the burden off of staff. These signs display real-time updates on meeting schedules, agendas, speaker information, and more, helping guests to stay informed. Providing interactive displays like touch screens enable guests to view meeting agendas, maps, and presentations. In addition, hotel signage can provide guests access to on-demand information such as Wi-Fi passwords, conference call numbers, and food and beverage QR code-driven, web-based menus. Digital meeting room signs also offer guests convenient and streamlined access to information and services.
Virtual Concierge
Digital signage offers 24/7 availability for guests to access information and services whenever needed, regardless of the time of day. Virtual concierges can use guest data to provide personalized recommendations for local attractions, restaurants, and activities based on their interests and preferences. They help guests avoid unnecessary physical contact, reducing the risk of transmission of illnesses. And they provide guests with a streamlined way to request services such as room service, housekeeping, or transportation, reducing wait times and improving efficiency. The virtual concierge also can provide support in multiple languages, enabling hotels to serve guests from diverse cultures.
Employee Communications
A well-designed digital signage system will deliver staff real-time updates on hotel operations, such as staffing changes, room availability, event schedules, and more, keeping everyone on the team up-to-date at a glance. They can also display training materials and tips, enabling employees to improve their knowledge and skills. With digital signs, hotel managers can boost morale and motivate teams by appreciating employees for their hard work and outstanding achievements. They can also display safety information, emergency protocols, and reminders for staff to help ensure everyone is aware of essential safety procedures. Further, they can show team-building activities and events, encouraging collaboration and strengthening employee relationships.
Digital hotel signage is a great way to create a welcoming environment for guests. Hotels with modern signage driven by our robust CMS are set apart from competitors by providing a personalized and engaging experience. By providing guests with helpful information, wayfinding assistance, and interactive displays, hotels can help to create a more memorable and enjoyable stay, improving guest satisfaction and loyalty.
Learn more about 22Miles’ capabilities in hotel digital signage experiences, and give us a call at (408) 933-3000 or complete our contact form to book a demo with our team.
