April 10, 2025
The AV industry is evolving at a rapid pace, but AV system integrators face a growing challenge: the skills gap. Finding and retaining qualified professionals who understand how to sell, design, deploy, and manage complex digital signage and interactive solutions has become increasingly difficult. At the same time, customer expectations for seamless, customized experiences are higher than ever, making new business harder and harder to acquire.
That’s where 22Miles comes in. As a trusted partner to integrators worldwide, we don’t just provide cutting-edge technology—we work side by side with our partners, offering intuitive solutions, expert support, and a collaborative approach that ensures success from project inception to completion. Whether it’s reducing reliance on specialized programming, simplifying deployments, or providing responsive technical support, 22Miles helps integrators do more with less—turning workforce challenges into opportunities for growth.
The Skills Shortage in AV System Integration
The AV industry is facing an undeniable workforce challenge: a shortage of skilled professionals capable of handling the increasing complexity of digital signage, interactive solutions, and API integrations. As technology evolves, AV system integrators must navigate intricate deployments that require both technical expertise and strategic foresight. Yet, finding and retaining professionals with these specialized skills has become a persistent struggle.
76% of system integrators chose “talent” as a top challenge this year, making it the biggest concern for SIs in 2025.
This talent shortage creates ripple effects across projects, leading to delays, resource constraints, and missed opportunities. Without enough trained personnel, integrators face longer deployment cycles and increased difficulty scaling solutions to meet client demands. Additionally, as organizations push for more customized, feature-rich experiences, integrators must implement the right technology and ensure it is adaptable for future growth, requiring even greater technical proficiency.
Operational inefficiencies further compound the issue. Managing multiple vendors, coordinating software and hardware compatibility, and troubleshooting unexpected integration challenges all require time and expertise that many teams simply don’t have. Without proper training, documentation, and support, even the best-laid plans can fall apart, leading to frustration for both integrators and their clients. And when complex installations demand extensive configuration, tight project timelines become even harder to manage.
The reality is clear: system integrators need solutions that reduce technical complexity, accelerate project completion, and provide ongoing support to fill these gaps. That’s where 22Miles steps in.
How 22Miles Helps AV System Integrators Do More with Less
A True Partner, Not Just a Vendor
Many technology providers sell licenses and leave AV system integrators to figure out the rest, but 22Miles takes a different approach. We act as an embedded partner, providing hands-on support from pre-sales strategy to post-deployment success. Our team works side by side with integrators, helping them navigate complex projects, address client challenges, and deliver seamless digital signage and interactive solutions.
This commitment to partnership means system integrators don’t just get software—they gain an extension of their team. Whether offering technical guidance during proposal development, ensuring smooth implementation, or troubleshooting unexpected challenges, 22Miles is there every step of the way. Our expertise and collaborative approach empower integrators to expand their capabilities without needing additional in-house resources.
“22Miles isn’t just here to sell software licenses,” said one SI. This sentiment speaks to the value of having a technology partner that is fully invested in project success. By providing proactive support, flexible solutions, and an agile platform that adapts to unique client needs, 22Miles helps integrators close deals, streamline deployments, and enhance their reputation for delivering cutting-edge solutions.
1. Simplified Deployment
In an industry where technical complexity often slows down projects, 22Miles empowers system integrators with simplified deployment. By reducing the reliance on highly specialized programmers, our platform enables integrators to configure and deploy digital signage, wayfinding, and interactive experiences faster and with fewer resources.
With drag-and-drop functionality, pre-configured templates, and intuitive content management, we can easily bring a customer’s vision to life. This allows integrators to take on more projects, meet tight deadlines, and scale their offerings without overburdening their workforce.
2. Unmatched Technical Support & Responsiveness
One of the most significant challenges AV system integrators face is receiving timely, knowledgeable support when they need it most. Unlike competitors who rely on entry-level support teams with limited expertise, 22Miles provides direct access to experienced engineers and leadership for real-time problem-solving. Our responsiveness ensures that integrators can troubleshoot issues, adapt solutions on the fly, and maintain seamless project execution.
I have to say the support team has been really impressive in their response time and solutions on this. It’s probably the most impressive thing about this project so far.” – Matt H., Hershey Park
From pre-sales consultation to post-deployment assistance, our expert support team is a true differentiator. We don’t just hand off software and leave integrators to figure it out—we stay engaged, ensuring every project runs smoothly and successfully.
3. Deep Integration Capabilities
22Miles offers extensive API integrations that enable system integrators to connect seamlessly with platforms like Power BI, Office 365, G-Suite, social media feeds, and more, ensuring smooth interoperability across an organization’s tech stack. Our robust API framework allows integrators to deliver tailored, data-driven experiences without requiring extensive development resources.
Beyond software compatibility, 22Miles is hardware-agnostic, meaning our platform can drive any screen—whether it’s commercial displays, video walls, interactive kiosks, or mobile devices. This flexibility enables integrators to expand their service offerings without the need to learn new software or invest in proprietary ecosystems.
With solutions like the 22Miles Employee Office Suite, integrators can offer clients powerful workplace tools for room booking, space utilization, and employee engagement, all within a unified content management system. These deep integration capabilities empower system integrators to provide scalable solutions that adapt to clients’ evolving needs—without adding complexity to their workflow.
4. Creative Services & Implementation Expertise
At 22Miles, we don’t just provide software—we help system integrators bring client visions to life with expert creative and implementation services. Our dedicated team of UX/UI designers, integration specialists, and project managers ensures that every deployment meets both technical and aesthetic excellence.
From graphic design and content creation to custom integrations and feature development, our specialists work closely with integrators to transform ideas into engaging, feature-rich digital experiences. Whether you need hands-on support for complex wayfinding systems, interactive kiosks, or branded digital signage, our team provides the expertise to make it happen seamlessly.
Beyond implementation, we offer ongoing education and training to help integrators and their clients maximize the full potential of 22Miles solutions. Our professional deployment assistance ensures that every project is executed with precision, empowering integrators to deliver high-quality results without the burden of managing every detail in-house.
Why AV System Integrators Trust 22Miles
Transparency & Reliability
At 22Miles, we pride ourselves on delivering exactly what we promise—no overpromising, no hidden roadblocks. Our agile, solution-driven approach ensures that system integrators have a trusted partner who follows through on commitments.
As one SI put it: “If there’s an integration 22Miles doesn’t do today, wait 24 hours.”
Customer-Led Innovation
Our platform continuously evolves based on real-world needs. Features built for one project often become valuable, scalable solutions for future clients, allowing system integrators to provide innovative, future-proof offerings. Whether it’s a custom API integration, an interactive user interface, or a tailored content management workflow, our flexible framework adapts to new challenges with speed and efficiency.
Long-Term Partnership for Success
Beyond software and support, 22Miles helps system integrators win bids, execute projects seamlessly, and ensure long-term success. Our project management team stays engaged from pre-sales through post-deployment, ensuring smooth execution and consistent communication.
Our clients recognize the value of this partnership:
“As to Hannah and the amazing job she did in managing this project, I can confidently speak on behalf of our team that we had an amazing experience throughout this process thanks to Hannah and your support and the support of other team members working in the background. Hannah was able to handle our many changes and suggestions with grace, professionalism, and a candid and friendly attitude that reassured our team that we were in good hands and that she can be trusted with the decisions that had to be made and deadlines that had to be met. Thank you, Hannah and team 22Miles for an awesome job!” – Joe Bou Harb, Interior Designer, VA Loma Linda Healthcare System
“Working with 22Miles just in a few words—it was just wonderful. From the first initial discovery calls, where we were able to talk through our particular challenges, all the way to the weekly standing meetings where we checked in on project progress, the communication was great. We worked hand in hand, and when we asked questions, they were answered effectively. It was just a great process. I couldn’t endorse 22Miles enough for their ability to manage the project, keep us on task, and deliver successfully. We would do it again.” – Zach Tomas, Director of Marketing and Communications, Alabama’s Culverhouse College of Business
With 22Miles as your integration partner, you gain not just a software provider but a dedicated team that supports, innovates, and adapts to your evolving needs every step of the way.
Partner with 22Miles Today
At 22Miles, we believe that successful projects go beyond just implementing software—they’re about forming a trusted partnership built on expertise, reliability, and shared success. Our team is committed to working alongside AV system integrators to deliver innovative, scalable solutions and ensure that every project is completed on time and to the highest standard. With hands-on support, transparent communication, and customer-driven innovation, we empower you to tackle even the most complex challenges with confidence.
By partnering with 22Miles, you’re not just getting a software solution—you’re gaining a reliable, expert-backed ally who understands your unique needs and is dedicated to helping you bridge the skills gap, streamline deployment, and expand your service offerings.
Contact us today to discover how 22Miles can support your next project and elevate your capabilities to meet the demands of tomorrow. Let’s make your vision a reality together!