Case Study

Enhancing the Navigation Experience with 22Miles Wayfinding at The Hub at Peachtree Center

The Hub at Peachtree Center, located in the heart of downtown Atlanta, Georgia, is a vibrant mixed-use development that embodies the theme "Eat, Drink, Connect." This bustling urban hub features an array of restaurants, retail shops, a transportation station, a hotel, and various businesses. However, the complex layout of The Hub presented significant navigation challenges for both visitors and residents, necessitating a modern wayfinding solution to improve the overall experience.

Industry

Mixed Use

Products

Digital Signage & Wayfinding

The Challenge

The Hub's management team identified the need for an advanced technology solution to address several key objectives:

Simplify Navigation in a Multi-Floor, Mixed-Use Environment

The intricate layout of The Hub, with multiple floors and a mix of retail, dining, business, and transportation facilities, can be confusing, especially for first-time visitors. Effective navigation is crucial to ensuring that people can easily find their desired destinations without frustration.

Provide Real-Time Updates on Events and Facility Information

At The Hub, events, promotions, and facility statuses can change frequently and static signage quickly becomes outdated. Real-time updates are necessary to keep visitors informed about current events, special offers, or any changes in the status of facilities like closed shops, ongoing construction, or new businesses coming soon. This ensures that visitors have the most accurate and up-to-date information, improving their experience and engagement.

Offer Multilingual Support for Diverse Visitors

The Hub is conveniently located next to numerous major hotels that hold large conferences and events, bringing a crowd of people from all over the world to its shops. To cater to this diversity, The Hub needed a wayfinding system to provide information in multiple languages. This inclusivity helps ensure that all visitors, regardless of their language, can navigate the complex easily and comfortably.

Enhance Safety Through Emergency Alert Capabilities

Safety is a top priority in any public space, particularly in large, complex environments like The Hub. In the event of an emergency (e.g., fire, severe weather, or security threats), quickly communicating alerts and instructions to visitors is critical. Integrating emergency alert capabilities into the wayfinding system ensures that visitors can be promptly informed and directed to safety, thereby enhancing the overall safety and security of the complex.

Generate Additional Revenue Through Advertising

To create new revenue streams, The Hub needed a comprehensive on-premises advertising solution that could be easily updated. By integrating advertisements into the digital signage and wayfinding system in high-traffic areas offerings could be promoted directly to visitors, driving foot traffic and increasing sales.

The Solution

To address the multifaceted challenges at The Hub, the management team partnered with 22Miles and Intel to deploy an advanced, interactive wayfinding and digital signage solution. This solution was meticulously designed to enhance navigation, communication, and user engagement across the entire complex. The key components of this solution included:

Hardware

Intel® Core™ i7 Processors (14th Gen) for Robust Performance

The Intel® Core™ i7 processors were selected for their high-performance capabilities, ensuring that the wayfinding system could handle complex 3D graphics, real-time data processing, and smooth interactions without any lag. This hardware was crucial for delivering a responsive and immersive user experience, enabling visitors to quickly and easily access the information they needed, whether they were viewing maps, event details, or advertisements.

Software

22Miles Content Management System (CMS) for Seamless Content Creation and Updates

The 22Miles CMS provided The Hub’s team with a powerful yet user-friendly platform to manage all aspects of the digital signage and wayfinding system. This software allowed the team to create, update, and manage content across multiple screens and platforms in real time. With PublisherPro, they could effortlessly design custom 3D maps, schedule content updates, manage event information, and ensure that all signage was consistently up-to-date and relevant to visitors’ needs.

3D Interactive Wayfinding Solution

Strategically Positioned Touchscreens Throughout the Complex to Guide Visitors

To maximize the effectiveness of the wayfinding solution, interactive touchscreen kiosks were installed at strategic locations throughout The Hub. These kiosks featured 3D maps that provided visitors with a clear, intuitive view of the entire complex, including all floors and key points of interest. The interactive nature of the screens allowed users to easily search for specific destinations, explore different routes, and receive step-by-step directions, significantly reducing the time spent navigating the complex. Plus, advertising could be easily integrated into these templates to drive revenue.

Mobile Integration

Wayfinding Made Available on Mobile Devices via QR Code Scanning

Recognizing the importance of mobile accessibility, 22Miles extended the wayfinding experience beyond the kiosks by integrating mobile functionality. Visitors could simply scan a QR code on the kiosks or digital signage to access the wayfinding system directly on their phones. This feature allowed users to carry the navigation tool with them, enabling continuous guidance as they moved through The Hub. It also provided a convenient option for those who preferred to use their own devices, enhancing overall accessibility and user satisfaction.

The Implementation

The implementation of the 22Miles solution at The Hub was carried out with careful planning and precision, ensuring that the technology seamlessly integrated into the existing infrastructure and met the complex needs of the space. Key steps in the implementation process included:

22Miles worked closely with The Hub's management to identify the most effective locations for the kiosks, ensuring that they were highly visible and accessible to all visitors. These locations included main entrances, elevator banks, and high-traffic areas, where visitors were most likely to seek directions or information.

Custom 3D maps were designed to provide a clear, easy-to-understand representation of The Hub’s complex layout, including all floors, entrances, exits, and key points of interest.

The wayfinding system was configured to offer information in multiple languages, allowing non-English speakers to navigate the complex with ease.

By integrating mobile functionality, The Hub extended the reach of its wayfinding solution to visitor’s fingertips

The real-time management capabilities of the PublisherPro CMS empowered the Hub’s management team to quickly update the wayfinding system to reflect the latest information, ensuring that visitors always had access to accurate and timely details.

The integration of emergency alerts provided an additional layer of safety for visitors. In the event of an emergency, the Hub’s management team could quickly broadcast alerts and instructions across all digital signage and kiosks.

To ensure the smooth operation of the wayfinding system, 22Miles provided The Hub's IT team with in-depth training on the PublisherPro CMS. This training covered all aspects of the software, from creating and updating 3D maps to managing real-time event information and emergency alerts.

The Results

22Miles wayfinding solution led to substantial improvements in outstanding results for The Hub at Peachtree Center:

Visitors found it easier to navigate The Hub, reducing the time spent searching for specific locations.
Improved wayfinding encouraged exploration of the entire complex, leading to a more enriched experience.

Positive feedback and word-of-mouth recommendations surged as users felt more confident and comfortable within the space.
The ease of navigation contributed to an increase in return visits.

ADA-compliant features ensured that all visitors, regardless of physical ability, could navigate effectively.
Multilingual support catered to Atlanta’s diverse population and international visitors, enhancing inclusivity.

Digital signage offered new advertising opportunities, creating additional revenue streams for The Hub.
Increased foot traffic and dwell time positively impacted the revenues of businesses within the complex.

The integration of emergency alerts improved communication during critical situations, ensuring visitor safety.

Real-time content updates minimized the need for physical signage changes, streamlining operations.
The management team reported ease of use with the PublisherPro CMS, reducing the time and effort required for content management.

The implementation of the Intel-powered 22Miles wayfinding solution at The Hub at Peachtree Center exemplifies how intelligent wayfinding solutions become the cornerstone of navigation and communication in complex urban spaces. By addressing the challenges of navigation and communication, the solution not only enhanced user experience but also contributed to increased customer satisfaction, safety, and revenue generation.

Interested in seeing what 22Miles can do your your mixed-use environment?

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