“22Miles enabled us to create a great user experience to navigate the Oral Roberts University campus through the Wayfinding app.”
– Stephen Stewart
The Client
Oral Roberts University is one of the largest and most influential religious universities in the world. As a liberal arts college, ORU offers educational programs in 150 majors designed for every interest including business, biology, engineering, computer science, nursing, criminal justice, theology, ministry, and more.
Located in Tulsa, Oklahoma, the multicultural campus plays host to more than 4,000 students representing over 100 nations and all 50 U.S. states.
The Challenge
The wooded campus plays daily host to over 4000 students, 50+ student-led clubs and organizations,16 NCAA Division athletics teams, and scores of multi-floor buildings, sports & technology facilities, and campus life amenities.
The ability to guide and communicate with thousands of individuals requiring different informational and directional needs around the massive campus, required a technology capable of delivering while reinforcing the university’s reputation for technology innovation.
The Solution
22Miles worked with Oral Roberts University to install interactive wayfinding across all university digital signage screens located in prime areas across the campus.
For sixteen of the campus buildings, 3D custom mapped designs were implemented spanning 48 combined floors and one thousand rooms, creating a fully customized campus map and floor design experience.
When a user approaches any of the on-campus screens, they can navigate to whatever classroom, building, on-campus amenity, or destination they choose.
Individuals can use their finger to make destination selections from menus on the screens, or have a touch free experience by using the app on their phone.
The digital kiosk screens feature 3D pinch and zoom technology allowing the user to use their fingers to zoom in and out, providing an immersive visual experience as they map to destinations.
Users are given a visual display with arrow directions to navigate to their destination, with multiple route options. Users can navigate to specific buildings or even rooms within buildings.
The Results
ORU officials reported staff and student excitement regarding the wayfinding addition. Campus officials from ORU’s video newsletter “The Daily” created a customer testimonial video showcasing the technology and walking students through how to use the wayfinding, touting the installation on ORU’s social media channels.
22Miles award-winning software helps customers seamlessly develop and deploy unique projects, serving the Banking, Government, Corporate, Education, Gaming, Healthcare, Hospitality, Quick Service Restaurants, Smart Retail, Transportation, Venue space, and other markets.
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Students reported surprise at how easy the wayfinding is to use to find professors, buildings, and classes as they navigate the growing campus.
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Projections indicate a soaring market value exceeding $21 billion by 2032, boasting a remarkable 4.8% annual growth rate.
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